PLS2024 aims to unite researchers and practitioners engaged in empirical applications and methodological advancements of the PLS-SEM method. This inclusive conference welcomes participants ranging from novices to world-leading experts, fostering a spirit of sharing and collaboration. The event is dedicated to further developing the method comprehensively, with the anticipation that the outcomes will significantly influence PLS-SEM research in the years ahead. PLS2024 seeks submissions in two main categories:

1. Applications of PLS-SEM: Highlighting best-practice PLS-SEM applications across various fields, including the social sciences, computer science, engineering, and medicine.
2. Methodological Advances: Providing a platform for the exchange of new concepts and advancements in the field, with emerging topics such as factor-based vs. composite-based model estimation, goodness-of-fit measures, predictive model assessment, longitudinal data analysis, robust segmentation methods, and the application of PLS-SEM for predictive vs. explanatory research.

For inquiries, email the conference organizer at pls2024@sunway.edu.my.